Don Ressler is one of the co-founders behind the successful fashion subscription retailer, JustFab. He has channeled his expertise in business and ecommerce into creating a leading brand in the fashion market. As an avid entrepreneur, Ressler is responsible for the inception of numerous start-ups that have turned out successful in the long haul such as Intelligent Beauty.
Intermix Media acquired Don Ressler’s first start-up, FitnessHeaven, which triggered the beginning of a long and fruitful partnership with Adam Goldenberg. They formed Alena Media, a performance advertising and e-commerce division that generated millions of profit for Intermix. Upon the acquisition of Intermix by News Corp in 2005, Ressler and Goldenberg left to pursue new ventures.
The Birth of Intelligent Beauty
The strong conviction to excel in online performance advertising was the main driving force behind the creation of Intelligent Beauty. Don Ressler and Goldenberg gathered several former colleagues of Alena Media, which was later followed by a brainstorming session to come up with the brand ideas. This yielded the birth of Intelligent Beauty.
Ventures Created by Intelligent Beauty
Dermstore and Sensa
The formation of Intelligent Beauty led to other businesses or companies such as Dermstore at http://www.latimes.com/fashion/alltherage/la-ar-justfab-wants-to-be-the-next-hm-20150402-story.html, which is an online cosmetics as well as skincare marketplace. Later, the launching of Sensa, a weight-loss system, followed Dermstore. In 2008, Intelligent Beauty accepted financing from Technology Crossover Ventures worth $43 million.
JustFab serves as Intelligent Beauty’s third company, which it established in March 2010. Later in 2011, the online subscription retailer received $33 million in financing from the Matrix Partners. In 2012, JustFab received $76 million from various partners such as Technology Crossover Ventures, Matrix Partners, Intelligent Beauty as well as Rho Ventures. This helped the company to expand its global operations to the United Kingdom, Germany and Canada.
Upon recognizing that most of its customers were parents, JustFab made the decision to acquire FabKids, a fashion subscription service dedicated to children. This would be followed by other acquisitions such as the purchase of Fab Shoes in a bid to expand into France and Spain in May 2013.In August the same year, it went ahead to acquire ShoeDazzle, a rival shoe subscription retailer.
In an attempt to create an activewear line, Don Ressler and Adam Goldenberg called upon the Kate Hudson and together they formed Fabletics. Fabletics has become a leading brand in the growing fashion trend, athleisure. With such accomplishments, both partners have demonstrated a strong business relationship that has yielded business success and of cause profit.