Video IPO

Covering the Financial World

Waiakea Hawaiian Volcanic Water: Innovative Growth by Managing the Triple Bottom Line

January 30, 2017 // by VideoIPOtv

Waiakea Hawaiian Volcanic Water is sourced from the snow-capped Mauna Loa volcano on the Big Island of Hawaii. Filtered through porous volcanic rock, this naturally pristine water is then bottled and distributed nationwide. Since the company began in 2012, they have been achieving unprecedented success by managing the triple bottom line: people, planet and profit.

According to Organic Authority, Waiakea Water begins with a product that is good for people. The Hawaiian island chain which produces it is surrounded by thousands of miles of Pacific Ocean, well insulated from the nearest industrial land mass. This means the rain and snowmelt the water originates from are pristine. Learn more about Waiakea Water: https://globenewswire.com/news-release/2015/10/27/780527/10154219/en/Waiakea-Hawaiian-Volcanic-Water-Sees-a-5-000-Percent-Growth-in-Just-Three-Years.html 

By the time this water makes it to Waiakea springs at the Pahoa Aquifer, it has been filtered through fourteen thousand feet of volcanic rock. The mountain’s natural filtration process then produces a water which is perfectly alkaline and rich in minerals and electrolytes. Reviews consistently describe the water as soft and smooth with a slightly sweet flavor.

In addition to being good for the people who buy it, Waiakea Water is good for other people. For every liter sold, the company donates 650 liters of clean water to Sub-Saharan Africa through Pump Aid.

Through the availability of fresh, clean water, deaths from water-related illnesses are drastically reduced in both children and adults. Therefore, customers can feel confident that not only are they helping themselves by drinking Waiakea, they are helping others.

Waiakea Hawaiian Volcanic is also good for the planet. The company only uses bottles made from recycled materials. They are one of the first bottled water companies to be certified carbon neutral, meaning the organization entirely offsets its carbon footprint through sustainable practices and energy efficiencies, reducing its environmental impact and giving it a carbon footprint of net zero.

Beyond packaging an exceptional product in a sustainable method, Waiakea water pursues healthy profits through a continuous growth strategy. The award winning company has experienced a 5,000 percent growth rate since its initial launch in 2012.

It is now sold in over 2,000 stores in 30 states, including Whole Foods & Wawa, and it will soon be expanding internationally. Additionally, the company’s products can be purchased online through their website or other retailers.

Waiakea Water offers a superior product from an exotic locale. Through the company’s innovative focus on health, sustainability and growth it ensures itself a long future in the bottled water industry.

Leave a Reply